Erin heads up content marketing at PI. Her claim to fame? She's the only Erin Balsa on LinkedIn.
Management consulting is a competitive industry. Optimizing your management consultant resume will help you stand apart from the crowd. Here’s how.
Erin Balsa · 7 min read
Hiring sales reps? Be sure to ask candidates the right sales interview questions to determine behavioral fit.
Erin Balsa · 8 min read
These 10 employee engagement activities are designed to build engagement across the organization—so your company can win financially.
Erin Balsa · 7 min read
Creating a personal development plan can help you grow at work and beyond. Learn how to create one in four easy steps—plus see an example and template.
Erin Balsa · 5 min read
Too many business leaders don’t know how to motivate employees. But if you follow the talent optimization discipline, motivating people is simple.
Erin Balsa · 11 min read
Implementing a workplace book club is a low-cost way to boost employee engagement while enabling employees to execute your business strategy.
Erin Balsa · 8 min read
Business problem solving is par for the course when you’re a CEO. Discover the discipline top CEOs use to solve their biggest challenges.
Erin Balsa · 7 min read
When you’re working with clients to solve their business challenges, you might consider having them revisit their mission and vision statements. Too many companies phone it in when writing these key messages because they think mission and vision statements don’t matter. But if approached intentionally and strategically, they can make a massive positive impact. As…
Erin Balsa · 5 min read
As a talent optimizer, you need to master diverse leadership and management skills. You might be naturally adept at some of the following skills—but developing competency in others will force you to stretch beyond your comfort level to close gaps. While it won’t be easy, doing that important work will set you up to be…
Erin Balsa · 12 min read
Take a good hard look at your company. Is it performing at its absolute best? If you’re like most leaders, you struggle to overcome common business challenges like turnover, employee disengagement, a changing market, bad hires (the list goes on and on). In spite of your best efforts and your best intentions, you can’t quite…
Erin Balsa · 9 min read
Just because you ask cashiers to collect email addresses from customers doesn’t mean they will. They might not cross-sell products like you ask them to either, or even embody your brand promise of customer service. Motivating your frontline employees— i.e. cashiers and customer service reps—to support your business goals can be a struggle. You might consider…
Erin Balsa · 7 min read
Fulfilling the point-person role to see projects through to fruition, project managers must be up for the challenge of spearheading necessary tasks and taking the fall if something goes wrong. A good project manager can be the difference between meeting deadlines, budget and, scope requirements and failing to meet expectations. With so much at stake,…
Erin Balsa · 11 min read
As tempting as it may be to fill a position with a “good enough” candidate, in the long run, it pays to hold out for the right candidate. That’s especially true right now when a growing shortage of skilled labor is affecting the financial services sector. A 2018 study by Korn Ferry predicted a worldwide…
Erin Balsa · 4 min read
I quit. Those are the two words you least want to hear from a high-performing employee, especially if you’re running an SMB where maintaining headcount is all the more critical. It takes time to find good talent—and employee turnover costs add up—so losing even one worker can hurt. So why do good employees quit? If…
Erin Balsa · 5 min read
The most successful executives are in a constant state of learning. You should always be looking for opportunities to learn, listen, and think creatively. Not only will you become a better leader, but you’ll help foster creativity in the workplace, and set an example for the employees at your company. Why podcasts are perfect for…
Erin Balsa · 4 min read